{"id":2990,"date":"2020-09-30T09:22:00","date_gmt":"2020-09-30T08:22:00","guid":{"rendered":"https:\/\/ilg-lin.gotest.it\/us-en\/?p=2990"},"modified":"2025-12-10T13:01:26","modified_gmt":"2025-12-10T13:01:26","slug":"6-black-friday-retention-tips","status":"publish","type":"post","link":"https:\/\/ilg-lin.gotest.it\/us-en\/insights\/6-black-friday-retention-tips-2990\/","title":{"rendered":"6 Black Friday 2020 Retention Tips"},"content":{"rendered":"\n
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ILG Author Elysia Mitchell<\/a>Elysia Mitchell<\/a><\/span>30 Sep 2020<\/span><\/p>\n

6 Black Friday 2020 Retention Tips<\/h1>\n<\/div>\n\n\n

How to keep newly acquired Black Friday sales customers coming back for more<\/strong>.<\/p>\n\n\n\n

During Black Friday 2018, online shoppers in the UK spent over \u00a31.5 billion*. Digging into where those sales come from, the majority of e-commerce brands see that a large proportion come from users who had never previously bought from their website before. Given that it costs approximately seven times more to acquire a new customer than a repeat purchase, there is, therefore, a lot to be gained from brands that not only acquire new purchases but keep them coming back for more.<\/p>\n\n\n\n

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Even during what is now consistently one of the busiest online retail periods of the year, customers have high expectations of the brands they buy from. A smooth, clear purchase and delivery process – from the moment they hit \u2018Add to Cart\u2019 – is not just desirable, but essential for repeat custom after Black Friday.<\/p>\n\n\n\n

We have therefore put together our top retention tips to help e-commerce leaders nail their logistics and get the most out of their Black Friday Sales<\/a>. If you are interested in learning more about enhancing your fulfillment and delivery processes for future peak periods, talk to ILG today<\/strong><\/a>.<\/p>\n\n\n\n

1. Make your checkout process easy to find, follow and complete<\/h4>\n\n\n\n

For the sake of this article, let\u2019s assume that you have a user on your website who has found an item they wish to purchase and been enticed by the Black Friday deal you\u2019re offering\u2026 what happens next is crucial to whether they\u2019ll go on to become a long-term customer.<\/p>\n\n\n\n

Even though this user is happy to go ahead with this purchase now, because they know your sale is too good to miss, a poor checkout experience has the potential to make or break their long-term perception of your brand.<\/p>\n\n\n\n

A smooth checkout process should:<\/strong><\/p>\n\n\n\n